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We use a wide range of continuously updated data sources, including proprietary datasets, partner integrations, secure APIs, primary and secondary research, and real-time social media intelligence. We also conduct extensive primary research.

Our ‘One Intelligence’ approach sets us apart. We combine technology with primary, secondary, and social media data to deliver actionable intelligence: curated and contextualized for each role. Unlike competitors, we focus on automating insight generation, not just data collection, giving teams a single platform for comprehensive, decision-ready intelligence.

We take on a wide range of intelligence-led projects, including market entry, customer journey mapping, competitive benchmarking, whitespace analysis, and sales or account planning. By combining proprietary technology with expert services, we help clients avoid data blind spots and deliver the most effective approach to each business challenge.

Generative AI powers every stage of RefractOne’s intelligence — from data extraction and curation to insight generation — working alongside human expertise to surface actionable patterns, summarize complex data, and ensure intelligence is accurate, trustworthy, and free from errors or hallucinations.

RefractOne offers three flexible models to meet organizations at their stage and pace:

• Self-Serve: Full platform access on a subscription basis.
• Hybrid: Platform access with on-demand analyst support.
• Analyst-Led: End-to-end project support with dedicated expertise.

This flexibility ensures every client can engage with RefractOne in the way that best supports their needs.