Intelligent
Solutions for
Growth-Driven
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We don’t just deliver tools. We deliver outcomes. By fusing real-time market signals, AI-driven automation, and human expertise, we equip Sales, Marketing, Strategy, and Business teams with the intelligence to act with speed and impact.

Sales & ABM Teams

Sales & ABM
Teams

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Marketing & Research Teams 

Marketing &
CX Teams

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Growth & Strategy  Teams

Growth & Strategy
Teams

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Go-To-Market Teams

Go-To-Market
Teams

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Chosen by 150+ Businesses

  • Microsoft
  • Google
  • Hyundai
  • Tech Mahindra
  • Dabur
  • HCL
  • IBM
  • KPMG
  • Microsoft
  • Google
  • Hyundai
  • Tech Mahindra
  • Dabur
  • HCL
  • IBM
  • KPMG
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Sales & ABM Intelligence That Closes

We transform how sales teams find, qualify, and win opportunities. Our intelligence-first approach covers the entire sales lifecycle: from account planning and stakeholder mapping to ABM and bid support.

Your sales team’s competitive edge: always one insight ahead.

Sales & ABM Intelligence That Closes

We transform how sales teams find, qualify, and win opportunities. Our intelligence-first approach covers the entire sales lifecycle: from account planning and stakeholder mapping to ABM and bid support.

Your sales team’s competitive edge: always one insight ahead.

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Chosen by 100+
Businesses That Lead

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Marketing & CX Intelligence That Connects

Marketing & CX Intelligence That Connects

We empower marketers to engage smarter: whether driving B2B campaigns or optimizing B2C customer experiences. As the One Truly Digital Consumer Insights platform, we combine AI-powered survey programming, advanced analytics, communication, and incentive management to deliver smarter, faster marketing decisions.

Move beyond generic messaging: arrive at real, measurable connections.

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Chosen by 100+
Businesses That Lead

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Chosen by 100+
Businesses That Lead

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Strategy & Growth Intelligence That Leads

For Strategy, Growth, and Innovation teams,
RefractOne acts as a live feed of the market:
spotting trends, surfacing competitive shifts, and
identifying GTM opportunities before they peak.

Less reactive, more proactive: make bold, insight-
backed decisions.

Strategy & Growth Intelligence That Leads

For Strategy, Growth, and Innovation teams,
RefractOne acts as a live feed of the market:
spotting trends, surfacing competitive shifts, and
identifying GTM opportunities before they peak.

Less reactive, more proactive: make bold, insight-
backed decisions.

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Contact Sales
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Chosen by 100+
Businesses That Lead

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Go-to-Market Intelligence That Scales

Go-to-Market Intelligence That Scales

RefractOne helps enterprises institutionalize intelligence. We build systems that power strategic decisions across all key business functions: Sales, Marketing, Growth & Strategy teams.

From micro to macro: enable smarter decisions at every level of the enterprise.

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Chosen by 100+
Businesses That Lead

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Chosen by 100+
Businesses That Lead

We adapt.
You advance.

No matter your starting point,
we bring you to speed and insight.

Strategy

Strategy That Moves
with You

Strategy

Intelligence That Stays
Contextual

Execution

Execution that Delivers
Results

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Find the right solution
for you.

Why forward-thinking
teams choose
RefractOne to scale.

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Our clients partner with us when the stakes are high and clarity is critical. Whether it's decoding market signals, identifying new opportunity spaces, or translating insight into action, we help them move with purpose and get results that resonate.

30%

Increase in
Lead Conversion

50%

Higher Campaign
Engagement

40%

Acceleration in
Market Entry

/Case Studies

Using ABM to Enter Competitive Enterprise Markets

ABM case study on how a global digital services provider expanded into US insurance and retail, accelerated RFP responses by […]

March 12, 2026
Download Now

Where Insight Delivers arrow

Go behind the scenes of some of our most effective solutions

View all arrow arrow

Owning Mindshare in Insurance

How we decoded mental availability for an insurance brand.

December 22, 2025
Download Now

From Confusion to Conversion

A UX transformation for an instant loan app.

September 17, 2025
Download Now

Where Insight Delivers

Go behind the scenes of some of our most effective solutions

View all

Using ABM to Enter Competitive Enterprise Markets

ABM case study on how a global digital services provider expanded into US insurance and retail, accelerated RFP responses by...

March 12, 2026
Download Now

Owning Mindshare in Insurance

How we decoded mental availability for an insurance brand.

December 22, 2025
Download Now

From Confusion to Conversion

A UX transformation for an instant loan app.

September 17, 2025
Download Now

Frequently Asked Questionsfaq arrow Asked Questions

Find fast answers to the questions our clients
ask most often.

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    Real people. Real answers. One message away.

    Frequently Asked Questionsfaq arrow Asked Questions

    faq arrow Find fast answers to the questions our clients ask most often.

    We use a wide range of continuously updated data sources, including proprietary datasets, partner integrations, secure APIs, primary and secondary research, and real-time social media intelligence. We also conduct extensive primary research.

    Our ‘One Intelligence’ approach sets us apart. We combine technology with primary, secondary, and social media data to deliver actionable intelligence: curated and contextualized for each role. Unlike competitors, we focus on automating insight generation, not just data collection, giving teams a single platform for comprehensive, decision-ready intelligence.

    We take on a wide range of intelligence-led projects, including market entry, customer journey mapping, competitive benchmarking, whitespace analysis, and sales or account planning. By combining proprietary technology with expert services, we help clients avoid data blind spots and deliver the most effective approach to each business challenge.

    Generative AI powers every stage of RefractOne’s intelligence — from data extraction and curation to insight generation — working alongside human expertise to surface actionable patterns, summarize complex data, and ensure intelligence is accurate, trustworthy, and free from errors or hallucinations.

    RefractOne offers three flexible models to meet organizations at their stage and pace:

    • Self-Serve: Full platform access on a subscription basis.
    • Hybrid: Platform access with on-demand analyst support.
    • Analyst-Led: End-to-end project support with dedicated expertise.

    This flexibility ensures every client can engage with RefractOne in the way that best supports their needs.

    We draw from a diverse and continually refreshed ecosystem of data. This includes large-scale proprietary datasets, partner data integrations, and secure API connections. Our sources span primary research, secondary research, and real-time social media intelligence. In addition, we conduct primary research through our ChatterPe ™ Platform based on specific client requirements. 

    RefractOne unites research, market, and sales intelligence into one connected platform. Our deep-profiled India panel of over 2 million respondents, paired with river sampling, enables agile, precise targeting. We offer instant gratification incentives to keep respondents engaged and response rates high, plus full vernacular support in every Indian language to reach audiences others overlook.  Beyond data collection, we bring end-to-end capability, from survey programming and analytics to market foresight and competitor tracking, to give you faster, context-rich intelligence that can be acted on immediately.

    Yes. RefractOne is built to handle the full spectrum of research. From structured surveys, analytics, and metrics-driven studies to in-depth interviews, focus groups, and social media sentiment analysis, our system integrates qualitative and quantitative insights into a single, actionable view. 

    Generative AI in RefractOne works alongside human expertise to deliver smarter insights. By combining advanced AI analysis with the judgment of domain experts, the platform surfaces actionable patterns, summarizes complex data, and identify patterns across research, sales, and marketing data to generate solutions you can trust. 

    Turnaround depends on the scope and complexity of your request. Smaller research projects or ad-hoc analyses can often be delivered within days, while comprehensive studies across multiple verticals may take several weeks. In every case, our approach balances speed with rigor to ensure insights are accurate, actionable, and reliable. 

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